Marketing Magic from Genhead
Once we have our curated, AI-created list of potential buyers from Gen, then our marketing team gets to work. Their job? To nurture these potential buyers and convert them to folks who are ready, willing and able to purchase your product or service now. In addition to the secret sauce of our AI, this stage is incredibly important, and customized to YOUR market, product and service, based on what Gen tells us. Here are some examples of the work that is done at this stage for you by Genhead:
Marketing Campaign Optimization
- Utilize AI to optimize our marketing campaigns is the first step.
- Then we integrate AI tools with either your CRM (Customer Relationship Management) system or our SaaS (Gensuite) to centralize and organize your data.
- We establish AI algorithms to automatically score and segment leads based on predefined criteria.
- Leads can be categorized as hot, warm, or cold based on their engagement level and fit with your ICP.
- Use data to refine your strategies and focus on channels that generate the most engagement and conversions.
- This overall campaign strategy is incorporated into our DNA and is key to everything we do for our clients, we are always building and growing with them using AI-driven data to engage and improve.
Email Marketing
- Build a segmented email list based on factors like industry, role, and interests as generated by our AI process. Thanks Gen!
- We only send targeted and valuable content, such as industry insights, product updates, and case studies. Everything we send to the marketplace for you must add value to your brand and to your clients. We work closely with you to create these campaigns, but we do the hard work.
- We personalize emails to address specific pain points and challenges faced by different segments.
- We use AI to determine the best send times, subject lines, and content to maximize open and click-through rates for emails, as an example.
- We work with you to identify high-value target accounts and create personalized marketing campaigns for each account.
- Our marketing experts build custom automations to create personalized content recommendations for each lead based on their preferences and action history.
- These strategies increase engagement and capture more information about the lead's interests, which we can then use to point them in the right direction towards ouor desired buyer journey.
Social Media Marketing
- Utilize AI to optimize our marketing campaigns is the first step.
- Then we integrate AI tools with either your CRM (Customer Relationship Management) system or our SaaS (Gensuite) to centralize and organize your data.
- We establish AI algorithms to automatically score and segment leads based on predefined criteria.
- Leads can be categorized as hot, warm, or cold based on their engagement level and fit with your ICP.
- Use data to refine your strategies and focus on channels that generate the most engagement and conversions.
- This overall campaign strategy is incorporated into our DNA and is key to everything we do for our clients, we are always building and growing with them using AI-driven data to engage and improve.
Content Marketing
We work with our clients to help create high-value content that drives traffic through the buyer journey that we create for them. Remember, we are both high-touch and high-tech. Here are some common examples of content we create for our clients:
- Educational Blog Posts: Create high-quality blog posts that address common challenges, provide solutions, and showcase your expertise.
- Whitepapers and eBooks: Offer in-depth resources that provide valuable insights into industry trends, best practices, and solutions.
- Case Studies: Showcase successful implementations of your products/services in real business scenarios to demonstrate value.
- Webinars and Workshops: Host online events that educate your audience about industry trends, best practices, and solutions.
- Video Content: Create informative and engaging videos that showcase your products, share industry insights, and provide solutions.
Chatbots and Virtual Assistants:
- Integrate AI-driven chatbots on your website and communication platforms.
- Chatbots can engage with visitors, answer queries, and collect contact information for potential leads.
- Our chatbots never sleep, are available 24/7 and learn from their interactions with your clients. We teach them your business before we deploy them so they sound like you want them to sound and can answer basic questions before helping you set appointments for new sales opportunities.
- We have a network of Virtual Assistants (VA’s) that can be deployed to help assist in customer service, administrative and other tasks for you so you can focus on your primary business
Remember that the key to successful digital marketing is understanding your audience, delivering value, and building relationships. It’s an ongoing process that requires adapting to changing market dynamics and staying up-to-date with the latest trends in the digital space. To keep all of this data organized and give you visibility and process control of your data, we offer Gensuite, our Saas CRM+ solution. Gensuite is the hub that our AI and marketing efforts resides.
